What have you learnt from audience feedback?

From the audience feedback which we collected from using Web 2.0 on the site Facebook we learnt the different opinions and critics of our target audience. Negative points which were brought up were that : 

• More effects were needed 
• Some shots lasted too long within the video (behind the subject wide-angle shot)
• Camera movement was sometimes jumpy and uneven 
• Video and lip-syncing has room for improvement

However there were also positive views shared within this feedback such as:

• The video suits the tone of the song and vocals
• The idea of involving public within the frame (showing aspects of their lives) is effective
• It is free of ambiguities

These points are useful to overview our product as the comments were appropriately responsive and fair. Much therefore was learnt about how we could aid and improve the production of our video if the opportunity arose. For example using different techniques of filming with a dolly or mechanical device with wheels that could stabilise a shot even while travelling.
However as it was the first time we had use and access to the Final-Cut Pro software our level of skill and confidence was moderately stunted which consequently affected the overall product.

I also interviewed candidates for audience feedback with a written comment sheet and videoed using a DSLR Nikon D5000. This was so the candidates could voice-out any key points and opinions they had. This feedback was very useful as it provided both negative and positive statements about each product individually and as a whole.