When planning the moving-image product we researched into real media products and found inspiration from videos by The Verve for their song Bittersweet Symphony directed by Walter A. Stern which was also influenced by the video for Massive Attack with their song Unfinished Sympathy directed by Baillie Walsh. Using new technologies such as Youtube we were able to watch and achieve textual analysis of real media products of this type. Therefore recognise conventions such as:
- One main subject concentrated on throughout (male or female)
- Insert cuts of different shots for example point-of-view
- Subject walks down the street – audience is taken on a 'pavement journey'
- Location set in a town/city (public areas with passers-by and traffic)
- Lip syncing
- At the end of the video the subject walks off into the distance
We were inspired by this as we believed it would work effectively with our chosen soundtrack and as a concept was challenging, artistic yet achievable. Initially we had the idea of shooting the moving-image in just one shot, however decided that in adding cutaways and insert cuts with different views of the subject's feet, point-of-view shots and close-ups would add interesting perspectives for the audience and overall would be a more advanced and complex product.
For our ancillary products we used influence of cross media advertising to link all of our products appropriately; using images taken of the subject and at a location shown within the video upon our Digipak cover and magazine advert. The real media products which also used cross media advertising for example is the band Nirvana, who used controversial images/shots of a naked baby in a swimming pool within their music video, magazine advert and Digipak album cover.
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