Using cross-media advertising inspired by other artists such as Nirvana, the combination between our own moving-image product and ancillary task is very substantial. We linked the music video to the digipak and magazine advert cover by using images/shots of the same subject at the location of the clock tower in Stratford-Upon-Avon’s Wood Street. All products therefore interlink with their mise-en-scene.
From all three products the audience is focusing upon on subject, allowing them to create a relationship and relation to this subject. This also links in with Roland Barth’s narrative code of enigma, as the audience begin to question who this figure is, where he is going and why.
The use of type faces and colour schemes between the ancillary products is also the same and the QR code upon the magazine advert links the audience to the music video and of track 'Heaven and Hell'.
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