Moving-Image Product- Music Video

From the inspiration of real media products such as The Verve's music video for their song 'Bittersweet  Symphony' directed by Walter A. Stern and Massive Attack's video for their track 'Unfinished Sympathy' directed by Baillie Walsh, this video followed their codes and conventions and the genre of Pop.

There is demonstration of mise-en-scene within the video, for example the wide shots that track the main character and reveal the character's surroundings and therefore the location of the video; which is in the public area of the town Stratford-Upon-Avon.

 Initially the target of this video was to be in the more urban location of Coventry. However when arriving at that location for the night which we planned to shoot, the area was closed down due to reconstruction. Nevertheless Stratford-Upon-Avon still provided us with the side-walk/'pavement journey' to complete the continuous shot, inspired by the real media products.

The inclusion of the public worked effectively, especially in the point-of-view shots as it created the illusion that we as viewers see the subject's view point of society and the world around him. 





This also involves Roland Barthe's  narrative code of enigma as it creates a mystery for the audience and makes them question who the subject is, where he is going and why.  

The lighting used within the video is all natural, provided by the location's sunlight. At first we planned to shoot at night within Coventry, however due to time-constraints and budget limits we chose to shoot during the day within Stratford-Upon-Avon. This worked very effectively and supplied the camera with bright yet soft unrefined light and helped portray the deeper meaning of the last shot that we wanted.

The sunlight within the frame as the subject walked into the distance helped convey how he is travelling independently to a brighter and better future. 
Our use of camerawork was very much an issue in which we faced during the production of this moving-image product. We decided to use the cinematographic technique of the hand-held camera, this resulted in a quite shaky camera motion however gave a sense of immersion. As views we see a rawer look upon the subject and visualise his view point.

However much can be improved and much was realised especially after feedback, on simple ways we could of increased the quality of our product.

When shooting the film we used the Sony HVR-A1E camera without the microphone due to the use of the soundtrack. However to complete successful lip syncing the subject videoed sang to the music that was played out loud while shooting.