When researching into existing products the use of the Quick Response Code came up reguarly in different products. For example, I found many album adverts providing these codes for the audience's use to scan, using their smart-phones to recieve more information on the artists and their new album's, also linking them to digitally purchase the items.
Qr codes are a two-dimensional bar code that contain information which usually feature URLs that take the consumers to a certain website which relates to the subject they are placed on. The consumer can learn more about the certain subject. - (Mobile tagging)
Decoding the information within the QR code can be done with any camera-phone that has the QR reader software.
Secondary Research - An useful article on QR codes by Educause Learning Initiative
This research is useful for the production of my own media product, as technologies like the QR codes will be interpreted and made in such things as the magazine advert.
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