Research into Music Genre

The genre of the music track for the music video in which I will make, falls into the genre of electropop. Therefore research into this genre is very important to reveal the certain conventions and codes within electopop and how I will translate them into the certain works such as the video, magazine advert and digipak.

Web definitions:

Electropop (also called technopop) is a form of electronic music that is made with synthesizers, and which first flourished from 1978 to 1981. The genre has seen a revival of popularity and influence since the late 2000s. "Electropop" is the short form of "electronic pop".

en.wikipedia.org/wiki/Electro-pop

A modern version of electro-pop is David Guetta feat Usher - Without you

 This track shows the influence from the begining of the genre in the 1980s, for example Blue Monday by New Order which was released in 1983.

http://www.britain.tv/entertainment_britishmusic_80s.shtml

^: A useful article on music in the 1980s and origins of electro-pop.