Conclusion of Results
From the results of the questionnaire I found out about certain codes and conventions of pop - videos and the audience's attitude and perception towards them. Many of results showed that the auidences of pop-videos believe that women are being advertised in very oversexualised ways which also giving viewers the wrong perception of reality. This is because they are being presented as sex objects(in very little clothing) to attract the male attension and audience and appear to be visually perfect, making auidences believe these airbrushed and edited women convey true beauty and what is meant to be. (Even changing the views of society.)
I also found out that men in pop-videos seemed to be shown as the dominant star figure for the young generation of males to look up to and women to be attracted to. Money, wealth and power are also represented in videos to appear important. This could have a negative effect on the audience showing that in life only wealth and money matter and it is the only way of becoming successful.
Also the audience from which I investigated preferred to watch a music video than just listen to it, which shows a good video is useful for a song to be successful.
The location in which pop-videos are preceived to be at is primarily in the city and night-clubs. The second place suggested by the auidience was a location in which gives the song more meaning and links to the song lyric.
From this result I learnt alot about pop-videos within media and its affect upon society.
Within our own video we shall try and challenge the sterotypical view of men within pop-videos and show them in a more subtle and less distrupive way.
I also found out that men in pop-videos seemed to be shown as the dominant star figure for the young generation of males to look up to and women to be attracted to. Money, wealth and power are also represented in videos to appear important. This could have a negative effect on the audience showing that in life only wealth and money matter and it is the only way of becoming successful.
Also the audience from which I investigated preferred to watch a music video than just listen to it, which shows a good video is useful for a song to be successful.
The location in which pop-videos are preceived to be at is primarily in the city and night-clubs. The second place suggested by the auidience was a location in which gives the song more meaning and links to the song lyric.
From this result I learnt alot about pop-videos within media and its affect upon society.
Within our own video we shall try and challenge the sterotypical view of men within pop-videos and show them in a more subtle and less distrupive way.
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