Definition of cross media - advertising with the use of different media types intergrated together to achieve higher value and wider audience reach.
An example of cross media is music videos. The visual image of an music video is made to accompany an artist's record and the lyric of the song. They are mostly made for artistic and promotional intentions.
Music videos are used to promote the artists single or album and influence the audience to go out and buy the artist's products.
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Mediafiche is a media buying agency to buy cross media platforms for advertising.
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