Complete Promotional Package - Nirvana Music Magazine Advert, Digipak and Music Video

Nirvana's Nevermind Deluxe Edition - includes two CDs. 

Harmonising blue colour scheme with black and white text. The blue colour carries on the underwater feel of the image. The front panel relates very much to the magazine advert of the album, showing the viewers instantly that this was what was being advertised. By the same use of image, colour and text

The Back panel has the underwater image as the background and the content of the album. It also had the barcode, the record label's logo and the band's website and logo.

Outside panels- Front Cover & Back & Inside

Inside panels - CD & booklet

Compact Disks are even covered in two shades of blue, this shows the consumer instantly their connection to the album and makes them less easily lost without their cover.


Inside panels- without CDs and booklet out of sleeve

The artwork for the album of the baby swimming in a pool towards the dollar with a fishhook through it, is obviously very important as it is repeated three times within the digipak - upon the cover, on the cards and upon the booklet.

Cards of Nirvana's singles

Cards reverse side= puzzle of the album cover image

The four cards = puzzle of album image + (reverse side) advertise the bands singles and artwork for :

• In Bloom
• Smells like Teen Spirit
• Lithium
• Come as you are

Nirvana-Come as you are - Directed by Kevin Kerslake, who got inspiration for the video from the artwork cover and was chosen for his impressionistic style.

" Impressionism-a movement in the late 19th century in French painting, characterized by the goal of reproducing an impression of a subject by use of reflected light and color and the blurring of outlines"
 http://www.thefreedictionary.com/impressionism

 The first shot of the video is of a gun floating slowing in water for the first eight seconds with Kurt Cobain playing a solo guitar riff. Cobain was known for encoding messages within his song lyrics for the audience to interpret in their own way, this image relates to the lyrics within the song "And i swear that i don't have a gun", which can be be understood as you wont be judged for who you are and that there is nothing to hide from anyone : "Come as you are". 

The second shot slowly fades in from the shot of the gun, to a pan of dark room where the dominant element is of a guitar and one of the band members behind it. The shot of the gun then again fades back in, this as an opening to the video sets quite a moody and subdued atmosphere, very similar to the effect of the music. 

The third shot which again has the fade effect, features the main singer lip synced to the lyrics with falling water in front of him blurring his face and creating a quite uneasy, disorientating feel for the audience. This effect carries on for nine more seconds with a cut in of a band member playing the guitar and swaying to the rhythm of the music.

The camera is on a fixed position in this shot of Cobain swinging on a chandelier with his guitar, this conveys his carefree attitude and how all he really needs is to be himself with his guitar.

This image of the dog with a cone collar struggling to walk down some stairs links with the lyrics "Take your time" and we as an audience recognise the dog is wounded and therefore we sympathise. The dog could be a metaphor for how the band feels about the world being broken. In this video water is used repetitively throughout the video, this relates to the artwork of the album. Also Krist Novoselic, the basest used distortion and chorus pedals as the main effects which generated the 'watery' sound.

This distorted image of the lead singers face projected on the wall, carries on the uncertain and uneasiness of the video. The dark location and the huge shadow creates the moody effect.

At fifty one seconds the cutaway shot of a cells and living organisms appear, images like this appear repetitively later on within the video. This suggests the song has someg to do with life.  In the foreground on the right you can also see the faded washed out image the singer.

This jump-cut again has this faded image of Kurt Cobain in the foreground upon the shot of the band playing, again this is very disorientating.







At one minute twenty five the underwater low angle shots of the US dollar and then the baby appear. These images instantly relate to the artwork of the album and show the songs connection to it.

This image then grandually fades into a clip of cells multiplying at an incredible rate.

The ending of the video is of a shot of the band lying down on the ground and looking into the lense, and Kurt Cobain leans forward to kiss the camera and therefore their fans goodbye. This is a intimate ending showing their love and appreiciation for their viewers and fans.