Music Magazine Advert- Q - Florence & the Machine

The Florence and the Machine’s album advert uses contrast within the colour of the advertisment which creates a quite striking and interesting image. The vocalist and songwriter Florence Leontine Mary Welch is promoting her new album, being the star upon the advert.  The dark black of the background contrasts with the white of her skin and the bright colour of her hair. This shows the costumers instantly whose products they are buying.   

Typeface use for ’Florence and the Machine’ is in a quite curly feminine font implying, this is also like the artists personality. The colour of the text is in a light brown working with the colour of Florence’s hair, this also sets a soft tone to the image. The dress she is wearing is covered in black sparkly sequins which harmonise with the background of the image and reflect the lighting. This conveys her stardom and glamour. However because she is in the dark suggests that she does not get too carried away with the celebrity life and likes to keep private; keeping her personal life to herself. The use of her mirrored four times within the image suggests there are many aspects of the artist for the audience to enjoy. The way Florence is also shown within the image with relaxed body language and closed eyes portrays her as controlled and peaceful.  Suggesting this is also like her music which is indie-pop in style and genre.


The layout of the whole advert is generally quite simple, however the compostion of the image which is very clever because of its different angle use makes up for the simple layout. The advert shows the name of the artist, her website, the album name and the record labels logo.


Web Dictionary - "

cer·e·mo·ni·al

noun /ˌserəˈmōnēəl/  ceremonials, plural The system of rules and procedures to be observed at a formal or religious occasion - the procedure was conducted with all due ceremonial A rite or ceremony - a ceremonial called the ghost dance adjective /ˌserəˈmōnēəl/  Relating to or used for formal events of a religious or public nature - ceremonial robes - the solemn, ceremonial air of a procession of monks - presented at ceremonial occasions (of a position or role) Involving only nominal authority or power - originally a ceremonial post, it is now a position with executive power "

The title of the album suggests how the album is something special, implying to the costumers that the album is memorable and worthy of buying.