Music Magazine Advert- Q - Coldplay

This is an advert for Coldplay’s new album ‘Mylo Xyloto’. The aim in the advert is to appeal to a wider range of audience through the magazine in which it is published.  By doing this, Coldplay are advertising to a certain target audience, this also increases the recognition of the band.

About Q magazine:  “Brand Description:

The UK's biggest selling monthly music magazine, Q is the arbiter of quality music. The magazine sits at the heart of a cross-platform brand that discovers great music of substance for its consumers. The Q brand has developed a worldwide reputation as a trusted and premium quality voice of musical authority amongst fans, musicians and the music industry alike - one that is founded upon Q's unrivalled access, world-beating exclusives and outstanding production values. This reputation is extended not only through the magazine but also across online, radio, TV and on into Q's unique events, which encompass exclusive, intimate live shows with major stars and the world famous annual Q Awards.

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Audience Profile:

Q's audience is composed of passionate, engaged and open minded music fans driven to continually discover new music - and to use this lust for discovery to influence their friends. The audience is split 75% male to 25% female and is affluent (with 68% ABC1).” (http://www.bauermedia.co.uk/Brands/Q/)

Therefore by advertising their album within this magazine this suggests their music is considered quality and worthy of the magazines reputation. The choice of magazine also suggests the targeted potential consumers are majority  male and are music intimate people. 

Advertisements use the feature of containing the name of the brand and the product promoting to their costumers so they know instantly what they are buying. However Coldplay’s choice of album name has challenged conventions as it seems to have no definite definition or meaning. ‘Mylo Xyloto’, pronounced “my-lo ze-letoe”.

The typography within this advert is in a graffiti bubble-writing style, this communicates to the audience that the band are modern and are up to date with the young generation. This typeface is used also on their album, videos and website. The graffiti pop art work, look and style also all go with the artwork of the new album cd cover, videos and website.

The art work is full of bright rainbow colours and is in the style of due to the sprayed handdrawn drawings and wording in different harmonising colours.

The text stands out from the art work as it is a bright white colour and is centered within the page.

Information for the release date of the album is printed just below the album's name in the a smaller font size and their website and record label and logo is shown. This promotes their record label and band to the buyers and give them recognition.