The location for this photography shoot was situated in the same area as the start of the music video (Rother Street) by the clock-tower. The reason for this was to create cross media advertising within both the moving-image and ancillary products.
Our initial idea was to capture a close-up of the subject's face for the magazine advert, a front-on view for the front cover of the digipak and a view of his back turned for the back cover.
Costume use was aimed to be quite like what he will be wearing within the moving-image product; casual.
The shoot overall was quite successful however some of the compositions could be slightly improved to allow more room when editing and manipulating for ancillary products.
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