Monday 21 November 2011

Magazine Advert Design Idea

The typeface 'Papyrus' worked well for the magazine advert as it carried on the look of the background/artwork. To make the background, I used the images I took of Coventry for the storyboard and tore each image instead of cutting them out, to create the collage layout look. The typeface I used looked very much like this teared effect.
This idea was effective and may be used in the final layout and design.

Location Recce

Digi-pak outline (Original Design)

Friday 18 November 2011

New Media and Software used within project

Celtx

During the production of my storyboard I used the software called Celtx. There were many postives to this technology, for example to download it was cost-free, the software was easy to use and to understand and was definatly time efficient.
The media itself is a pre-production software which is multi-media friendly as it can be used to create and organise all types of media such as novels, comics, film, advertising, music video, podcasts and so on. Celtx offers the complete production process from write scrips and sketch setups to production schedules. 
(Screengrab taken from http://celtx.com/)



Tuesday 8 November 2011

Time Plan

Thursday 10th- Location - Coventry - Story board and shoot location plan, Photographs for storyboard.

Wednesday 16th - Upload Story Board
Friday 18th - 21st-  Location Recce and Research into New Media Celtx + Magazine layout idea 
22nd - 23rd - Practising shooting with Camera - DSLR

Wednesday 2 November 2011

Influences for intital ideas of Music Video Production

All these videos contain the shot of tracking a subject while they lip-sync to the lyric of the song. This effect I thought would be very effective and exciting to explore and make. Within the planning of this type of video i will be going to Coventry(Thursday 10th November), as this is the location i am planning to shoot the video at; to take photos and choose the exact street in which we will use. From this a storyboard with photographs shall be produced, with the acknowledgement of the locations features such as stairs, alley ways, shops, bus-stops, side roads and other important elements which will affect the certain shot types and camera movement.
The Verve - Bittersweet Symphony - Directed by Walter A. Stern

The opening sequence begins with a crabbing shot of the subjects feet which then develops into a mid-shot, revealing the subjects identity (Richard Ashcroft).

 For another thirteen seconds of the introduction which is accompanied by the instrumental music, the camera movement gradually zooms out and introduces the location of the music video, a busy street/pavement of an English town. (London)
When the drum instrument kicks in, the subject emphasises this effect by beginning to walk in time with the beat. He has a confident stride which later is emphasised by he oblivious behaviour, as he does not react to anything that is going on around him (refusal to change his direction or pace of stride).


(Action - Knocks a passer-by off her feet by pushing past)

From this video I was inspired to want to create this 'pavement-journey' type video. The use of the different camera work is very effective and also capable to reconstruct.

Point of view shot

Close up - Lip sync

Insert Shot

Cutaway - Reaction shot
The meaning portrayed by the video is how the subject has the ambition and strength to get to where ever he wants and nothing will stop him or stand in his way. The world around him also seems very negative and out to get him, however this does not interup his ambitions.